
ROADMAPPING INNOVATION
An AI-Enhanced Guide to Value Design
Introducing The Hierarchy of Organizational Values.
Chris Kincade
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Built at Human Scale
In Designing With Values, Chris Kincade draws on his experience as an entrepreneur, marketer and producer to unify business, brand and product design in a single practice: Value Alignment. It's both a machine-friendly logic and a humanistic approach to innovation.
A NEW PARADIGM
Discover the Catalyst of Transformative Growth
In Designing With Values, Chris introduces the cornerstone for a Value-Centric approach to business resilience and brand resonance: The Hierarchy of Organizational Values.
Get the AcceleratorWHY NOW
We are now defined by our values.
We live with a viral, transparent and increasingly intelligent web, where the price of disruption is all it takes for a competitor to articulate a better value. Or for you to cancel yours. In the Social Marketplace, being driven by a purpose beyond profit is simply the price of admission.

VALUE-CENTRIC ORGANIZATIONS
Orient Around the Fulfillment of Shared Values

Value
+ Exchange

Simplicity
in Design

Trust
in Transactions

Precision
in Manufacturing
WHY, the purpose that animates today’s Impact Brand, is powerful, but only one of 17 Values Every Business Needs to Codify.
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WHAT'S INCLUDED
An AI-Enhanced Idea-to-Market Business Accelerator
5 Live Trainings • 4 Progressive Modules • 30 GPT-Integrated Hacks
Designing With Values is a Master Training System for leaders ready to scale Value-Centric Organizations, Brands and Products.
Four Foundational Frameworks

Catalyzing Growth
Module 1: Six on-demand tutorials + GPT integrations.
Learn the principles of Value-Centric Design and their impact on Smart Orgs. With Growth Hacker GPT, you'll create your Hierarchy of Organizational Values.

Cultivating Innovation
Module 2: Six on-demand tutorials + GPT integrations.
Crystalize your Dataset for Innovation in a progressive discovery process. With Growth Hacker GPT, you'll codify your 17 Values, including the Dual Metrics that measure them.

Targeting Opportunity
Module 3: Seven on-demand tutorials + GPT integrations.
Write your business model on one page with Open Road Canvas, and work with Growth Hacker GPT to refine your Scalable Invention and Open Road Business Model.

Capturing & Moving Markets
Module 4: Eleven on-demand tutorials + GPT integrations.
Bring your fully realized Impact Brand to market, with Growth Hacker GPT transitioning to an operational partner, creating dynamic Marketing Collateral and Campaigns.
WITH GROWTH HACKER GPT
Your Personal AI Advisor

A Powerful Generative Transformer
Designing With Values is co-led by Growth Hacker GPT, a transformation specialist trained on Chris' principles of Value-Centric Design. Growth Hacker takes a strategic approach to rapid growth, anchoring development in the logic of Total Innovation.
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Build Your Smart OS
Designing With Values is exclusively available as part of Organizational Brain, the Rapid Business Accelerator that introduces Princeton Kaizen's Total Innovation program.
Need to start with a mindset shift?
Try Chris' practical manifesto for Industry 5.0.
Explore the Protocols