ROADMAPPING INNOVATION
An AI-Enhanced Guide to Smart Orgs
From Chris Kincade, creator of The Hierarchy of Organizational Values
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Built at Human Scale
In Designing With Values, Chris Kincade draws on his expertise as an entrepreneur, marketer and producer to unify business, brand and product design in a single practice: Value Alignment. It's both a machine-friendly logic and a humanistic approach to innovation.
WHY NOW
We are now defined by our values.
We live with a viral, transparent and increasingly intelligent web, where the price of disruption is all it takes for a competitor to articulate a better value. Or for you to cancel yours. In the Social Marketplace, being driven by a purpose beyond profit is simply the cost of doing business.
VALUE-CENTRIC ORGANIZATIONS
Orient Around the Fulfillment of Shared Values
Value
+ Exchange
Simplicity
in Design
Trust
in Transactions
Precision
in Manufacturing
WHY, the purpose that animates today’s Impact Brand, is a value. While powerful, it is one of 17 Values Every Business Needs to Codify, each progressively fulfilling Human Needs in a Marketplace Exchange.
Get the Training SystemTHE HIERARCHY OF ORGANIZATIONAL VALUES
A Unifying Framework for Org Design
In Designing With Values, Chris proposes the cornerstone for a Value-Centric approach to business resilience and brand resonance: The Hierarchy of Organizational Values. He defines Value Alignment as the continual refinement of Product and Cultural Values to capture Customer and Market Values — or honing the values of intrinsic desirability to capture the values of fair return.
It's the animating logic for a Smart OS.
Get the Training SystemWITH GROWTH HACKER GPT
Your Personal AI Advisor
A Powerful Generative Transformer
Designing With Values is co-led by Growth Hacker GPT, a transformation specialist trained on Chris' principles of Value-Centric Design. Growth Hacker takes a strategic approach to rapid growth, anchoring development in the logic of Total Innovation.
WHAT'S INCLUDED
An AI-Enhanced Idea-to-Market Business Accelerator
4 Progressive Modueles + 30 GPT-Integrated Hacks
Designing With Values is a Master Training System in Smart Orgs, Brands and Products.
Catalyzing Growth
Module 1: Six on-demand tutorials + GPT integrations.
Learn the foundational principles of Value-Centric Design, and their impact across Smart Orgs. With Growth Hacker GPT, you'll start building your Hierarchy of Organizational Values.
Cultivating Innovation
Module 2: Six on-demand tutorials + GPT integrations.
Crystalize your Dataset for Innovation in a progressive discovery process. With Growth Hacker GPT, you'll codify your 17 Values, as well as the Dual Metrics that measure them.
Targeting Opportunity
Module 3: Seven on-demand tutorials + GPT integrations.
Write your business model on one page with Open Road Canvas, and work with Growth Hacker GPT to refine your Scalable Invention and Open Road Business Model.
Moving Markets
Module 4: Seven on-demand tutorials + GPT integrations.
Bring your fully realized Impact Brand to market, with Growth Hacker GPT transitioning to an operational partner, creating dynamic Marketing Collateral and Campaigns.
GET STARTED
Join Total Innovation
Designing With Values is part of our fully integrated training system for Smart Design + Leadership.
Bootcamp
Smart OS Certification: 12 Weeks
Design-Build
Smart Org Certification: 24 Weeks
Mastery
Smart Leader Certification +: Quarterly
Need to start with a mindset shift?
Try Chris' practical manifesto for Industry 5.0.
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