ROADMAPPING INNOVATION
An AI-Enhanced Guide to Smart Orgs
From Chris Kincade, creator of the Hierarchy of Organizational Values.
Get the Training System
The Dharma of Value Centrism
Smart Orgs are Value-Centric, fulfilling human needs with a hierarchy of Product, Cultural, Customer and Market Values.
Built at Human Scale
In Designing With Values, Chris Kincade draws on his expertise as an entrepreneur, strategist and producer to unify business, brand and product design in a single practice: Value Alignment. It's both a machine-friendly logic and a humanistic approach to innovation.
WHY NOW
We are now defined by our values.
We live with a viral, transparent and increasingly intelligent web, where the price of disruption is all it takes for a competitor to articulate a better value. Or for you to cancel yours. In the Social Marketplace, being driven by a purpose beyond profit is simply the cost of doing business.
VALUE-CENTRIC ORGANIZATIONS
Orient Around the Fulfillment of Shared Values
Value
+ Exchange
Simplicity
in Design
Trust
in Transactions
Precision
in Manufacturing
WHY, the purpose that animates today’s Impact Brand, is a value. While powerful, it is one of 17 Values Every Business Needs to Codify, each progressively fulfilling Human Needs in a Marketplace Exchange.
Get the Training SystemA NEW CORNERSTONE FOR GROWTH
The Hierarchy of Organizational Values
The Unifying Framework of Organizational Design
Value Alignment (def): Progressively refining Product and Cultural Values to capture Customer and Market Values, i.e., honing the values of intrinsic desirability to capture the values of fair return.
Abraham Maslow's Hierarchy of Needs provides the roadmap of human motivations that guides human-centered design and problem-solving. In Designing With Values, Chris proposes the cornerstone for a Value-Centric Approach: The Hierarchy of Organizational Values.
Get the Training SystemWITH GROWTH HACKER GPT
Your Personal AI Advisor
A Powerful Companion
Designing With Values is co-led by Growth Hacker GPT, a transformation specialist trained on Chris' principles of Value-Centric Design. Growth Hacker takes a strategic approach to rapid growth, aligning Business, Brand and Product Design in the fulfillment of progressive Product, Cultural, Customer and Market Values.
WHAT'S INCLUDED
An AI-Enhanced Idea-to-Market Business Accelerator
In One Integrated Bundle
Progressively define and scale Smart Orgs, Brands and Products.
Catalyzing Growth
Module 1: Six on-demand tutorials + GPT integrations.
Learn the unifying principle of growth design: Fulfilling progressive values. With Growth Hacker GPT, you'll start building your Hierarchy of Organizational Values.
Cultivating Innovation
Module 2: Six on-demand tutorials + GPT integrations.
Explore the 17 Values Every Business Needs to Codify to establish your Dataset for Innovation. With Growth Hacker GPT, you'll start to distinguish yourself in a saturated market.
Targeting Opportunity
Module 3: Seven on-demand tutorials + GPT integrations.
Write your business model on one page with Open Road Canvas, and use AI to establish your Scalable Invention and Open Road Business Model.
Moving Markets
Module 4: Seven on-demand tutorials + GPT integrations.
Bring your fully realized Impact Brand to market, with Growth Hacker GPT transitioning to Chief Marketing Officer, creating dynamic Marketing Collateral and Campaigns.
WAYS TO ENGAGE
How to Get Chris' Designing With Values Training System
Get Our Accelerator
The on-demand Designing With Values is only available with our GPT-integrated accelerator.
Join Our Mastermind
Implement Value-Centric Design with Chris, Ari and cohorts of 8-10 leaders.
Private Client
Work with Chris 1:1 to design and build your Smart Org, Brand and Products.
