INTRODUCING

 

  Cognitive Design  

Perfect Your Systems.
Align Your Values. 
Lead with AI.

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THE WAY OF THE SMART ORG

A Third Wave Approach to Business Design

FIRST WAVE

Process-Centric Design

Efficiency-driven approaches

Lean, Six Sigma, and TQM methodologies focus on eliminating waste and optimizing operations through standardization and continuous improvement.

SECOND WAVE

Human-Centric Design

Experience-driven approaches

Design Thinking and User-Centered Design place customer needs and experiences at the center of innovation, creating more resonant solutions.

THIRD WAVE

Cognitive Design

An intelligence-driven approach

Cognitive Design integrates both process-centric and human-centric approaches into a neural framework that enables continuous, self-improving systems.

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A NEW STANDARD FOR INDUSTRY 5.0 

 

Transform How Your Organization Processes Intelligence

Cognitive Design organizes business intelligence into 11 specialized processing centers that collectively form a business operating system. Like regions of the human brain, each Cognate performs distinct yet interconnected functions:

  • Core Processing: System, Language, and Integration Cognates form the central nervous system.
  • Left Brain: Productivity, Workflow, and Process Cognates drive execution efficiency.
  • Right Brain: Identity, Market, and Brand Cognates ensure alignment with human and market values.
  • Bridge Areas: Culture and Innovation Cognates connect purpose with impact.
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POWERED BY

SSOTs

The Building Blocks of AI-Native Business

Single Sources of Truth (SSOTs) are specialized knowledge assets designed for both human and machine intelligence. Structured for zero-latency retrieval, SSOTs provide the neural foundation for truly cognitive organizations.

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WHY NOW

INDUSTRY 3.0

Digitized

Ushered in automation, where Lean became the mantra for scaling processes.

INDUSTRY 4.0

Intelligent

Brought intelligent, data-driven systems that prioritized optimization.

INDUSTRY 5.0

Value-Centric

Demands we embed our machine collaborators with essential human values.

Learning how to talk to machines may also be humanity's next great adaption, but really, it is just the new cost of doing business. 

ACTIVATIONS

Building Cognitive Business Systems

Installs the System Cognate

Start building your AI-native knowledge base with our Intelligence Agents.

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Teaching Human Values to Machines

Installs the Identity Cognate  

Establish the 17 Values Every Business Needs to Codify.

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Ready to create your Smart Org?

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